If you are working with an SEO Belfast company, they will probably have mentioned backlinks and the roles that they play in SEO. Ryco SEO Belfast Provider can help you with an overall SEO strategy that will look at your on-page content and structural as well as off-page SEO that will include backlink building.
Backlinks are essentially links on other websites that go back to your home page or other allocated page on your website. They are often included in blog articles that you write for other websites or are included in any membership or regulatory bodies that you are a part of. They can also come from directory listings but these are often lower quality backlinks and before you join any directories you should peak with a company like the one mentioned above.
The reason backlinks are used in SEO is that they help to show to search engines like Google and Bing, how popular your site is. The more high quality links that you have to point back to your website the more popular it is thought to be. This then means that you are more likely to appear higher up in the search engine results.
There is a lot to consider when looking for places to have articles placed in return for backlinks and one consideration is the number of backlinks and the scoring of the website. If the website has fewer backlinks than you do and has a low score level it won’t help your ranking as much as one that has lots of links and a high score would.