Big Data, only one in three companies uses them for the customer experience
![Big data](https://lab-soft.net/wp-content/uploads/2019/02/Big-data-only-one-in-three-companies-uses-them-for-the-customer-experience-2-250x150.png)
The strategies of omnichannel customer experience, and use of big data, for companies still seem to be mainly short-term. The 95% of companies collects customer master data, but only 33% customize the content depending on the individual. This is what emerges from the second edition of the Omnichannel Observatory Customer …