Banner ads are everywhere. Chances are you’ve seen several today already! Improvements in HTML, coupled with ever-increasing rates of online shopping, have taught companies that putting eye-catching, tailored advertisements across the top or side of most web pages is a surefire way to attract customers to a website.
Of course, banner ads can be created in-house if you have the skills. Read on for tips on how to make banner ads which work for your business. If you feel that outsourcing HTML banner ads is the way to go, consider experts such as thebannermen.com/banners/animated-ads/html5/ who can customise your business’ ads to a tee.
Choose your images wisely
The image you choose to show within your ad is likely to be the main thing that catches someone’s eye. Images should be high-resolution and closely related to your brand. It may be a picture of the product itself or a lifestyle picture which appeals to your target market.
Animate and Awaken
Animations draw someone’s attention. While it’s tempting to go all out on something snazzy, it’s often best to keep it simple. This might be a few alternating images or an animation of letters being typed. Don’t overcomplicate it.
Stick it out
A sticky banner at the top of your page can remain in place even as customers scroll. This is useful for key information you want them to remember, such as free shipping.
Don’t stray far from your brand
Keep your HTML banner ad in line with your existing brand with regards to colour scheme, recognisable logo and familiar copy.
Make your colours pop
Consider bright, contrasting colours to draw attention. Red is considered to be the most eye-catching of all colours, according to advertising pros adintime.com.
What’s new?
Lastly, consider what’s new that you can highlight in your ad. This may be a new product, a lower price, a quicker shipping time or even a new collaboration. Highlight this to ensure customers know that clicking through is worthwhile.