There are two major components of good content for websites: the website itself and how it is structured. Let’s start by improving the website content.
Students’ Perspective on Writing
No one can better attest to your school than its students. When all the content on your website is created by your marketing department, sometimes it does not seem authentic. You can get a feel for the language you use by listening to what your community has to say about you. This can be done by:
- Read, share, and post testimonials
- Interviewing
- Video – Listening
- Look for reviews and comments on social media
Many schools, for example, include student testimonials on their website. This kind of testimonial can be used to create headlines or even marketing campaigns.
Consider what your community has to say about your school and how you might share it on your site, either by rephrasing it or using it in its entirety. While there may be areas on your site where you can talk about yourself in some detail, the website shouldn’t just focus on that. Consider ways to replace the word “we” with “you”, so that your visitors will feel like they are a part of your school. For help with Websites for schools, contact www.fsedesign.co.uk/websites-for-schools
Use Action Words
This tip may seem simple, but action words can make headlines for your blog, news, or page more compelling. They also help to increase the engagement of call-to-action buttons. When used as a button, or page title, the phrase “Enquire Now”, rather than “Enquiry Form,” is more effective.
Use Value Propositions in Your Page Headlines
Value propositions should be included on your school’s website. They are statements that describe what the school offers. This is what makes your school unique and shows the difference between your school compared with other schools. Think of statements that only you can make.
Infographics to Make You Smarter
Information graphics can be a great way to tell the story of your school through attractive statistics and visuals. You shouldn’t rely solely on numbers to make an infographic. It’s important to create an infographic that tells a coherent story, rather than just presenting random statistics.
Avoid Jargon
Avoid using terms, phrases or words that your visitors may not understand. Some people may be curious and click on these words, but most won’t if you don’t explain what they mean.