As we begin the last half of 2025, companies are continuing to evolve the way they market their services and goods, with both large and small firms using the latest tactics to entice new customers and keep their existing ones loyal.
Why Have a Marketing Strategy?
A marketing strategy is not just thinking about some promotional flyers and ads: it is a comprehensive plan which sets out how a company will reach its target audience to ensure brand awareness and engage customers. It’s vital that a marketing strategy is well thought out so a business can stay relevant in an increasingly competitive market.
Some companies have their own marketing departments, but SMEs may choose to use marketing strategy consultants, and there are many firms such as //www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/ that are expert in crafting bespoke plans for businesses.
With three-quarters of marketers believing their business undervalues marketing strategy, it’s key they keep up to date given how important it is.
Embrace AI
AI is everywhere at the moment, and it’s transforming marketing. If used correctly, it can quickly and easily help to predict customer behaviour, generate dynamic content and optimise ad placements.
Social Media
Social media platforms remain a powerful marketing tool, and businesses are using more short-form videos and live streams as well as collaborating with influencers.
Optimising Voice Search
Customers wanting to save time are increasingly turning to voice assistants, so make sure you optimise for voice searches.
Virtual and Augmented Reality
Examples of this include interactive experiences and virtual trials of products, and both are great at enhancing engagement.
Personalisation
Check audience demographics, behaviour and preferences to create a unique experience for each customer. This means personalised emails and product recommendations.
Video Marketing
It’s much easier to capture attention and get your message across in a live video. You could consider creating how-to videos and tutorials to help your customers know how to use your products. Use behind-the-scenes footage of the business – this helps to bring your brand to life.