When customers first visit your website it can also be their last. Your web representation is the first statement they see about your business. However, a bad web design is enough to lose your potential clients and drive them towards the competition. Here are five costly mistakes to avoid.
- Slow Loading Times
If your site is taking more than 3 seconds to load, you are losing money. When visitors come to your site they expect that it will load instantly and every second more will connect directly with bounce rates. Keep your site fast by optimising images, minimising plugins and getting professional hosting.
- Poor Mobile Experience
More than 60% of web traffic is now mobile-based. You need to have a mobile-friendly site, or you are alienating the vast majority of your potential customers. Responsive design is no longer a recommendation – it’s mandatory.
- Confusing Navigation
Users should be able to get where they need (mostly) within 3 clicks. Complex menus, confusing labels and hidden contacts cause frustration to visitors that ultimately lead them somewhere else. Navigation should be simple, logical and same on every page. For a //exeter.nettl.com/web-design/, visit Nettl.
- Weak Call-to-Actions
Guests will race off if they don’t know what to do next. You miss a chance every time you use vague buttons such as “Click Here” or forget to add CTA altogether. Promote positive action language like “Get Your Free Quote” or “Book Now”.
- Outdated Design
Make sure your site isn’t an out of date 2010-era website. Newer, sleek aesthetics leads to more trust and loyalty. Of course, consistent updates indicate that you are alive and well in the professional world.
There is no need for a major face-lift to fix these mistakes. Any slight changes can get you more conversions or keep customers around longer which will significantly help your business.