If your website is designed for desktop and notebook computers, then you could be losing out on business. Since 2015 Google has awarded the highest rankings to sites that are mobile-friendly, so a failure to cater for this market won’t just cost you mobile visitors: it will also directly impact your place on the search engine results pages.
According to the latest report from the Office for National Statistics, over 70 per cent of adults now access the internet via smartphones, which represents a 50 per cent increase since 2011. As this number increases, mobile-friendly websites are no longer an option – they’re a necessity. So what should you do if your entire site is configured for a larger screen size?
A responsive-design website automatically detects the screen size of a visitor’s device screen and configures the site accordingly. This is an extremely cost-effective solution, as it only requires one single website rather than commissioning a separate mobile site.
Research Your Market
You need to conduct surveys to discover how the majority of your visitors connect with your site. If you are selling office-based supplies and equipment, then it would be reasonable to assume that the majority of your custom will come from office-based personnel using desktop computers. However, if the majority of your visitors connect with your site via smartphones, it pays to have a dedicated site formatted for a smaller screen size.
Hire a Professional Designer
Your website should display seamlessly on mobile devices if you want to inspire confidence in your visitors, so consider hiring professionals to format and optimise your site. Whether you live in Leicester or London SEO Agency teams can provide a competitive quote – look at companies such as https://www.elevateuk.com/seo-services/. They offer a complete package to raise your business profile and ensure a great-looking site that attracts high-quality visitors who are motivated to purchase your goods or services.
Keep It Simple
The small screen size of a smartphone or tablet doesn’t leave room for lots of images and content, so pare down the information on display to keep it functional. Include plenty of white space, particularly around menus and buttons, as it’s frustrating for visitors to find their fingers hitting the wrong area of the screen. Make sure fonts are a good size, and that your content is legible.